Westlands
WESTLANDS 45 Degrees North unisex fragrance - choose your size
WESTLANDS 45 Degrees North unisex fragrance - choose your size
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Meet the Human
Meet the Human
In March 2025, Stephen Joos took his decades of experience in corporate product development and launched his own creative statement: WESTLANDS, a fragrance line inspired by exploration, travel, and memory. I'm lucky that he and his partner have become friends of mine - our businesses are the same age, and it's great to have someone to share the trials & tribulations with!
Why We Love This
Why We Love This
I'm so dazzled by this line of fragrances from local Madison perfumer Stephen - he's deeply considered every aspect of the product in a way that feels rare and invigorating. The scents are unusual, transporting, and super long-lasting thanks to their high concentration of scent (eau de parfums are the best!). And the packaging manages to be both luxurious and sustainable (the cushioning in the boxes is made from mushrooms!)
These are a truly special gift for any gender - especially those people (partners...dads...) who are hard to shop for!
-Gigi
Boutique fragrance hand-formulated in Madison, WI. Choose from two travel-friendly styles: a 10ml travel spray, which comes in a hand-stitched cactus leather sleeve and will last about 100 sprays, or a 30ml bottle in mycelium (mushrooms) compostable packaging.
Scent description:
At the latitude where forests stretch toward the horizon and the sky opens wide, 45 Degrees North captures the raw beauty of the northern wilds, untamed, quiet, and endlessly deep.
The scent opens with crisp air and windswept spice, like the first breath on a frost-edged trail. Beneath it, a dense tapestry of woods unfurls: dry, smoky, and resin-rich, evoking old growth timber and moss covered stone. There’s a heat beneath the cold: the gentle burn of hearth smoke, the glow of worn leather, and the whisper of something feral rising from the forest floor.
As it lingers, the fragrance softens into warmth and stillness, rooted, enduring, and elemental. It is the feeling of solitude at the edge of the map, where land gives way to sky and silence speaks.
45 Degrees North is the scent of wild equilibrium—halfway to the pole, all the way home.
Top Notes
Crisp air, pink pepper, frosted citrus, wild juniper
Heart Notes
Resin-rich woods, conifer needles, smoldering smoke, forest moss
Base Notes
Worn leather, smoky balsam, vetiver, soft musk, sweet tobacco
Westlands does not use animal products in its fragrances.
Parfum Concentration: 20%
Notes on sustainability from Westlands:
The protective insert for our 30ML fragrance bottle is crafted from mycelium, a natural, sustainable organism. This innovative holder is fully home-compostable, breaking down and returning to the soil within just 45 days.
Our perfume cap is crafted from sustainably sourced European Ash wood, certified by the Forest Stewardship Council (FSC) for responsible forestry practices.
Our bottles are luxury glass made in France.
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