Westlands
WESTLANDS Driftless unisex fragrance - choose your size
WESTLANDS Driftless unisex fragrance - choose your size
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Meet the Human
Meet the Human
In March 2025, Stephen Joos took his decades of experience in corporate product development and launched his own creative statement: WESTLANDS, a fragrance line inspired by exploration, travel, and memory. I'm lucky that he and his partner have become friends of mine - our businesses are the same age, and it's great to have someone to share the trials & tribulations with!
Why We Love This
Why We Love This
I'm so dazzled by this line of fragrances from local Madison perfumer Stephen - he's deeply considered every aspect of the product in a way that feels rare and invigorating. The scents are unusual, transporting, and super long-lasting thanks to their high concentration of scent (eau de parfums are the best!). And the packaging manages to be both luxurious and sustainable (the cushioning in the boxes is made from mushrooms!)
These are a truly special gift for any gender - especially those people (partners...dads...) who are hard to shop for!
-Gigi
Boutique fragrance hand-formulated in Madison, WI. Choose from two travel-friendly styles: a 10ml travel spray, which comes in a hand-stitched cactus leather sleeve and will last about 100 sprays, or a 30ml bottle in mycelium (mushrooms) compostable packaging.
Scent description:
Where the glaciers never touched, the land rolls wild, carved by rivers, rooted in limestone, untouched by time. Driftless is a tribute to this rare terrain and the spirit of those who wander through it.
It opens with crisp air and a glint of citrus, like the first inhale on a morning trail through wooded hills. A tangle of herb and bark unfurls: dry cedar, clean vetiver, and a crack of black pepper carried on breeze. Beneath it, something deeper stirs: soft, mineral-rich woods, the hum of open earth, and a flicker of oud-like smoke that grounds.
Top Notes
Bergamot light, petitgrain breeze, crushed juniper, black pepper
Heart Notes
Dry cedar, vetiver grass, smooth mineral woods
Base Notes
Subtle oud smoke, soft musks, warm tonka
Westlands does not use animal products in its fragrances.
Parfum Concentration: 20%
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Notes on sustainability from Westlands:
The protective insert for our 30ML fragrance bottle is crafted from mycelium, a natural, sustainable organism. This innovative holder is fully home-compostable, breaking down and returning to the soil within just 45 days.
Our perfume cap is crafted from sustainably sourced European Ash wood, certified by the Forest Stewardship Council (FSC) for responsible forestry practices.
Our bottles are luxury glass made in France.
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