Wisconsin Design Team WI River Tee - Ivory

UW alums Josh Kuhn, Sam Anglehart, Kassra Baladi, and Briar Ion founded Wisconsin Design Team in 2021 when they realized there was a lack of cool, unique collegiate apparel to wear around campus. Producing a line of quirky, officially licensed UW merch with a streetwear twist quickly gained them notoriety, and they've expanded operations to celebrating their home state as a whole. In 2023, they opened a flagship store on State St., and have done collaborative projects with Wisconsin institutions like Culvers, Forward Madison, UW Health, and the Madison Mallards.

In Wisconsin, we love Wisconsin-themed merch (and why wouldn't we?! It's the best state!). WDT's offerings are an updated, stylish take on the genre. I love how they take nostalgic motifs that scream old-school Wisconsin - a flock of ducks, a nature illustration, retro paper ephemera, etc - and reinterpret them with a streetwear twist. --Gigi